The new normal — part 2.

We have put together a few more books, TV shows and films
to encourage a positive mind and put a smile on everyone's faces.

Enjoy and stay safe

Construct X

—

Books

Pride and Prejudice by Jane Austen, narrated by Rosamund Pike

This book is on Audible is a warm retelling of a familiar tale.
It is a truth universally acknowledged...

A Little Life by Hanya Yanagihara

This is 700 pages of friendship, depression and abuse but it's so madly compelling,
we haven't been able to put it down. So not the cheeriest but we would recommend.

This is Going To Hurt by Adam Kay

A painfully funny insight into the world of an NHS doctor, this book is an
emotional rollercoaster. You will be sure to laugh and cry in equal measure,
a must-read-book of the 21st Century. Especially during these times.

Shoe Dog by Phil Knight

An insightful memoir into the extraordinary growth of Nike and it's founder
Phil Knight. Candid, dry and gutsy, Shoe Dog is one to read.

Steve Jobs by Walter Isaacson

Long but brilliant and totally worth a listen, such in-depth look at the life of Steve Jobs
and fascinating look into how his mind worked – a total genius and so well written.

The Night Of

Riz Ahmed stars in this gripping whodunnit short series. The story told is one that
affects countless inmates and their families. It's a story of mass incarceration,
and the fragility of innocence and how prison changes the naive.

The Silence of the Girls by Pat Barker

This brilliant retelling of Homer’s epic poem focuses on the cost
of war to women through the story of Briseis, Achilles’ concubine.

Just Kids by Patti Smith

Written and narrated by Patti Smith, if you haven't read it you should,
it's so beautifully written and a great insight into the New York
creative scene in the 60/70's.

We have found this lovely website called Hive.co.uk which helps
support independent bookstores, at the moment they have a one book
at a time policy... so choose your next book carefully.

—

Excercise

Classpass Livestream Yoga

For living room morning yoga, this is great at clearing the mind
and starting the day feeling uplifted and positive.

—

TV & Film

Curb your enthusiasm

A day in the life of Larry David... It's pretty, pretty good...

Desert Island Discs

This is the perfect time to delve into Desert Island Discs' expansive library
of interviews. What would you take to your desert island...?

Construct + Nomadissem

Launching its first womenswear collection, Nomadissem is a pioneering, empowering label with headquarters in Switzerland. Nomadissem engaged Construct to develop its brand identity and palette which included consideration of colours, icons, prints and additional identity assets required to communicate the brand with appropriate confidence and differentiation. Construct developed Nomadissem’s existing logo to create an updated, stacked version, designed to reflect the sense of rhythm of the word and mirror the brand’s adaptable clothing concept.

Pursuing a slower path of fashion, Nomadissem represents a timeless aesthetic, versatility and quiet functionality. Following extensive research, Construct found inspiration in Leonardo Da Vinci’s ‘Vitruvian Man’ and redefined Fibonacci’s Golden Ratio grid to develop a female scale, with Golden section measurements based on the female form. This female scale grid plays a crucial role in Nomadissem’s branding and can be seen throughout the label’s clean and enduring identity.

Inspired by Nomadissem’s Swiss heritage and pioneering approach to timeless design and craftsmanship, Construct’s research included alpine landscapes and architecture. As a high-end, eco-friendly brand and antidote to fast fashion, Construct’s main challenge was marrying sustainability and luxury to create a refined and effective brand palette for Nomadissem.

Construct also created the art direction of Nomadissem’s brand campaign shoot, with clever use of double exposure to showcase the multiple faces of the label and reflect the products adaptability, long life and the brand’s core values.

Nomadissem

Construct + Corinthia Hotels

Construct were appointed in 2019 to undertake the global rebrand for the Corinthia Group of hotels, residences and resorts. Project scope included visual brand strategy, evolution of the existing brand logotype and creation of a new communications palette to support the new brand positioning – ‘Uplifting Lives’.

A careful re-crafting of the logotype considered the brand architecture and the creation of a branding system capable of being applied across the portfolio of Corinthia properties, destinations and businesses. The iconic columns we refined and re-drawn and the Corinthia word marque and supporting text were re-created to provide appropriate refinement alongside improved legibility and functionality in application.

Adding to this Construct created a rich and diverse palette capable of delivering an engaging brand narrative across touchpoints from formal communications to advertising and social media. The palette includes a confident colour palette of ivory, black, cream, gold and Corinthia yellow, used as a highlight to uplift communications and provide energy and character.

Visual depth in branding is provided by the creation of the Acanthus illustration, drawing inspiration from the original Column, the Corinthian order is crowned with an acanthus leaf detail and this is brought to life as a brush and ink drawing of the beautiful and unique shape of an acanthus leaf. The illustration is used cropped, patterned lining or as a detail on selected applications.

Adding character and personality to communications is the typographic palette of Goldenbook and Ogg Italic used in combination to imply the energy of a conversation and last but not least conversational ‘human’ illustrations bring each location and individual experience moments to life with a subtle warm humour reflecting the brands positioning.

Corinthia Hotels