Watch out!

With Regents Street on our door step there was an unusual shiftiness around the Apple store late last night with huge amounts of security outside and blacked out windows. So naturally this morning we were extra curious.

Overnight the store had transformed their windows and interior as they gear up for the launch of the much-anticipated Watch. Seeing as the Watch is not available for purchase for another two weeks the buzz around the store was extraordinary.

We'll be watching the rest of hype unfold from our studio...