CONSTRUCT + HOUSE OF ST PATRICK

Building the Pronovias Group portfolio of brands

Construct were tasked with the re-imagining of this iconic bridal wear brand.
Inspired by the famous St Patrick’s Cathedral in Manhattan the brand and its identity reflect the refinement of heritage, tradition and fairytale classic bridal glamour.

Founded in 1964 the House of St Patrick includes the St Patrick, St Patrick Studio, and St Patrick La Sposa brands. Together the family of the House St Patrick brands are part of the Pronovias Group, the global destination for luxury bridal brands.

Inspiration has been drawn from traditional wedding rituals and details from ribbons and favours to hand crafted embellishments and heirlooms and stories passed through the generations. The brand colour is a beautiful, soft cornflower blue echoing the traditional good luck saying ‘Something old, something new, something borrowed, something blue’.

The brand identity is made of an elegant word marque, a monogram icon and devices including patterns and roundels for supporting use. The House of St Patrick's typographic identity has been crafted to reflect timeless quality and classic beauty together with a contemporary spirit. With open letter forms and a subtle thick and thin stroke reminiscent of calligraphy.

The accompanying monogram intertwines the ‘S’ and ‘P’ of this legendary bridal house to support a marque of makers quality. Each of the House of St Patrick sub-brands have been carefully crafted to reflect their distinct offer in the context of the House of St Patrick.