CONSTRUCT + Frette

As part of our recent identity design for Frette, we were given the rare opportunity to explore their immense archives in Monza, Italy, as part of our initial research process. 

The archive itself is listed as an Italian national heritage site, and amongst its many treasures are Frette's full collection of printed catalogues, almost dating back to the brand's establishment in 1860. The record of these annual catalogues provided a rare glimpse into the timeline of Italian graphic design history, featuring collaborations with some notable illustrations and designers. 

Although the illustrated covers are often featured in Frette communications, we were also impressed with the catalogues that featured typography, materials and playful layouts — many of which appeared well ahead of their time.