The Cultivist
The Cultivist makes members journeys through art effortless and enriching. With a single card, they glide through museums, galleries and art fairs worldwide: no tickets, no bookings, no complications.
Construct created the membership communications and packaging with particular emphasis on curation of unusual materials and formats.
The Cultivist, the world’s only global arts club offering uniquely privileged access to every aspect of the art world launched this month with a membership pack created by Construct. Each membership pack is customised for every individual member reflecting the highly personal services this by invitation only private club provides
The Cultivist was founded by Daisy Peat and Marlies Verhoeven based in London and New York respectively. Verhoeven and Peat met at Sothebys where Verhoeven spent eight years as Vice President and Global Director of Loyalty Marketing and Peat was European Head of VIP Client Loyalty.
The Cultivist makes members journeys through art effortless and enriching. With a single card, they glide through museums, galleries and art fairs worldwide: no tickets, no bookings, no complications.
Construct created the membership communications and packaging with particular emphasis on curation of unusual materials and formats. A fluid metallic effect is created using super thin aluminium sheet for the membership introduction letter. The membership booklet is finished in soft touch laminate, the emphasis on tactility and textural contrast illustrating the concept of engaging the senses and challenging expectations. Formats are also unexpected the loose leaf multi-size brochure juxtaposes page sizes revealing and concealing evolving content reflecting the concept of discovery.
THE CULTIVIST MEMBERSHIP PACK
The Cultivist, the world’s only global arts club offering uniquely privileged access to every aspect of the art world appointed Construct to create a new Chinese Brand identity, launch materials for the clubs expansion into Asia and partnership with Modern Media. The Cultivist launched their Shanghai office last year with an updated membership pack created by long term creative collaborators Construct.
The membership pack builds on the concept of exploration and engagement established with Construct's original membership pack to surprise, delight and engage The Cultivist's global audience.
