Capella Hotel Group
Construct were appointed to deliver a global re-brand of Capella Hotels & Resorts, following the Kwee family’s shift to sole shareholder.
Inspired by the family’s exciting ambition for the business, with new properties in the portfolio, Construct defined a brand positioning and architecture, providing the group with a new global identity and palette, with supporting location specific palettes comprising of colours and illustrations, creating a system for global
and local communications. Construct art directed film and photography of the flagship hotel in Singapore, shortly after delivered a new website design and continue to
create branded communications for the group.
