Today Ireland became the first country in the world to make marriage equality legal by public vote. The #hometovote campaign went viral — with an estimated 32% of the people traveling to vote being creatives. As with many other worldwide social / political campaigns, designers and artists were compelled to use their respective skills as a medium to communicate their opinions.
Graphic design has always played a huge role in this form of innovative communication. Historically, the poster has been utilised as a language for social innovation and a tool for political persuasion. "As a medium for social change, posters record our struggles for peace, social justice, environmental defense, and liberation from oppression" (Elizabeth Resnick on her exhibition, Graphic Advocacy: International Posters for the Digital Age 2001-2012). However, in recent years we have seen these campaigns transcend traditional media touch-points into digital and social platforms. The "yes for equality" campaign was no different.
Artworks produced spanned from social media emoji sets to street murals, performance art to poetry. Dublin-based graphic designers set up a website that encouraged designers and studios from all over the world to publish digital posters in support of the Irish referendum.
These activities are events that happen on daily basis but they remind us that we have a skill, and that this skill can help to encourage progressive change.