Design for change

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Today Ireland became the first country in the world to make marriage equality legal by public vote. The #hometovote campaign went viral — with an estimated 32% of the people traveling to vote being creatives. As with many other worldwide social / political campaigns, designers and artists were compelled to use their respective skills as a medium to communicate their opinions.


Graphic design has always played a huge role in this form of innovative communication. Historically, the poster has been utilised as a language for social innovation and a tool for political persuasion. "As a medium for social change, posters record our struggles for peace, social justice, environmental defense, and liberation from oppression" (Elizabeth Resnick on her exhibition, Graphic Advocacy: International Posters for the Digital Age 2001-2012). However, in recent years we have seen these campaigns transcend traditional media touch-points into digital and social platforms. The "yes for equality" campaign was no different. 


Artworks produced spanned from social media emoji sets to street murals, performance art to poetry. Dublin-based graphic designers set up a website that encouraged designers and studios from all over the world to publish digital posters in support of the Irish referendum.


These activities are events that happen on daily basis but they remind us that we have a skill, and that this skill can help to encourage progressive change.

Think different!

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Creativity is one of the few skills we are born with but we have to fight hard not to loose it.

At the age of five we are using about 80% of our creative potential, after a few years in the school system this has dropped to about 2% of our potential and for most people this is where it stays for the rest of their lives.

The price of living in the modern world is conformity. We are taught very early not to frighten people with our creativity and pretty soon we loose the ability to question and to invent.

The value of creativity is only just beginning to be recognised, so too the connection between creativity and intelligence

Creativity needs to be practised, creativity fades if it’s not regularly exercised and far too few in the creative professions are practicing their creativity

To return to the power of your five year old self you must practice all the time. Innovate for the fun of it, take a different route, look out of the window, read, think and draw. Talk to people you don’t know and travel to places you’ve never been...


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The world of blogs and social media are overflowing with imagery and often you stumble across some real gems by sheer coincidence. While images speak louder than words when combined with the right typeface, the result can be unexpected. This got us thinking… if dogs inspired typefaces, what they would be?


 Image courtesy of Grafisches Büro —